Advertising & Social Networks

Let's keep advertising out of our social networks.

clipped from www.blueridgenow.com Advertisers Face Hurdles on Social Networking Sites Independent experts on Web advertising have been watching, however, and what they see is a myriad of difficulties in making brand advertising work on social networking sites. Members of social networks want to spend time with friends, not brands. Mr. Goldstein of SocialMedia Networks describes a self-perpetuating cycle in social networks: “Advertisers distract users; users ignore advertisers; advertisers distract better; users ignore better.” When Facebook convinces advertisers to stage Super Bowl-sized entertainment every day, its future will be assured.

CRM & Social Media

clipped from www.btobonline.com Forrester survey finds social media leading way toward CRM 2.0 Even as analysts and experts predict the coming age of more collaborative, enterprise-ready customer relationship management (CRM), savvy marketers have begun using a variety of social media tools already at their disposal to bring CRM 2.0 in through the backdoor. What we found was that there's no need to wait; social technologies are already driving business results today,” said Band, author of a new report titled “CRM 2.0: Fantasy or Reality.” “[Marketers] who wait will find it hard to catch up.” In fact, traditional CRM vendors haven't been sitting on the sidelines. Several large-scale CRM vendors added social media capabilities to their products in 2008.