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Are you thinking: "What is this blog all about?"
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As a professional reader, I spend my days reading the Internet. When I find something of interest I share it here. If you like the information presented here, please subscribe to my blog.

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I hope you enjoy the information shared here.

Wishing you a productive day,
Lara Nieberding
Professional Reader



Friday, November 30, 2012

Work and Life

Don't Balance Work And Life, Integrate Them

by Douglas Merrill

 "Most knowledge workers have a college degree; the average person with a college degree now works more than 50 hours per week, and is salaried, so there’s no overtime."

Continue to article

Wednesday, October 31, 2012

Separate the Spam from the Email

Email and Spam – The Two That Shouldn’t Tango

 by

One important aspect of compiling effective and professional marketing emails is making sure that your intended audience actually receives your carefully composed marketing material.
There are tons of safety and security procedures that are put in place to protect the consumer against spam and fraudulent emails, and several spam filters that can catch a real spammer from a mile away.

 

Continue to article

Sunday, September 30, 2012

Super Secure Passwords

How to Make Your Password So Secret, Even *You* Don't Know It

 

 "The process of learning the password (or cryptographic key) involves the use of a specially crafted computer game that, funnily enough, resembles Guitar Hero"

Continue to article

Friday, August 31, 2012

Remember Your Grammar...


"If you think an apostrophe was one of the 12 disciples of Jesus, you will never work for me. If you think a semicolon is a regular colon with an identity crisis, I will not hire you. If you scatter commas into a sentence with all the discrimination of a shotgun, you might make it to the foyer before we politely escort you from the building."
 Continue to article

Tuesday, July 31, 2012

Strategy for PPC

Case Study #CS32220:

Paid Search Marketing: Automation increases revenue 22%


SUMMARY: Paid search can be an effective way to increase revenue, but the actual process of managing PPC campaigns can also be very labor intensive. Using software to automate some of the overall effort is one way to help manage and track paid search.

One e-commerce site did just that, implementing automation in its extensive paid search campaigns. Find out how it began testing and optimizing its efforts, increased its managed keywords by 500%, and boosted revenue from paid search 22%.
by David Kirkpatrick, Senior Reporter

Thursday, April 5, 2012

How Many Minimum-Wage Hours Does It Take to Afford a Decent Life?

Unbelievable! Stats from article,"Want a modest two-bedroom apartment in New York state for the standard 30 percent of your income? You're going to have to toil at a minimum-wage job for 136 hours a week. In California? One hundred thirty hours. How about in Texas, where one in 10 hourly workers make the minimum or less? Eighty-eight hours. Don't forget, there are only 168 hours in a week. That doesn't leave a whole lot of time for sleeping and eating."

http://www.good.is/post/how-many-minimum-wage-hours-does-it-take-to-afford-a-decent-life

Thursday, February 9, 2012

Elaine Quinn Celebrating International Coaching Week



Elaine Quinn is an internationally-recognized organizing and time management expert. As a result of 10+ years working with small business owners who struggle with organization, time management, workflow processes, productivity and related challenges, she understands that poor organizational and time management skills are among the top ten reasons small businesses fail. She knows that being disorganized can cost business owners lost revenue, wasted time, professional embarrassment, damaged relationships, and missed opportunities.

Her book, There’s No Place Like Working From Home, is filled with practical, easy-to-implement solutions to these challenges. It also includes sound advice on how to conquer more personal issues: avoiding social isolation, maintaining a positive attitude, keeping a sharp competitive edge and staying motivated.

Wednesday, February 8, 2012

Michael Soon Lee Celebrating International Coaching Week




Michael Soon Lee
EthnoConnect

Michael is a marketing guru who is the leading expert in selling to people from diverse cultures. He was a Marketing Director for the State of California, a professor of marketing at universities and a producer for the ABC Television Network.

Michael has spoken around the world on the subject of selling to multicultural customers for over 14 years. He has been an award-winning salesperson as well as sales manager of both large franchised companies and small independent firms.

Michael is the first Asian American to earn the Certified Speaking Professional (CSP) designation in the history of the National Speakers Association. In the past 15 years some of his 1,000 clients include: Coca Cola; the National Association of Realtors®; Alticor, Inc.; the National Association of Music Merchants

Tuesday, February 7, 2012

Marc Vahanian-Celebrating International Coaching Week



Marc Vahanian is a change expert, corporate coach, seminar leader, and keynote speaker. His specialty is helping executives compellingly communicate their business stories as a means to create winning results.

Marc teaches specific principles and practices that can unleash creativity and collaboration in the workplace. He shows executives how to effectively navigate uncertain and anxious times with problem solving techniques and solutions that bolster, motivate, and enhance corporate team morale and productivity.

Marc has over 25 years of experience coaching Peak-Performers, executives, and corporate teams, and has logged over 30,000 hours of successful motivational coaching.

Monday, February 6, 2012

Pet Writing Conference Feb 11 2012

Petfinder.com Co-Founder Betsy Saul Keynote Speaker

Pet writers need to hone their skills more than ever before. The economic downturn, coupled with stiff literary competition, incentivizes pet writers to get an edge. That edge is found in attending The Business of Pet Writing Conference where pet writers have the chance to learn from the best in the business and to make valuable contacts.

February 11 2012, The Business of Pet Writing Conference will offer seminars and workshops that help pet writers learn: to report breaking pet news; to create compelling video; to work as a pet travel writer; to pitch pet websites; to create eBooks; as well as to use Facebook and Twitter and Linked strategically as a writer.

In addition to the core educational program, The Business of Pet Writing Conference participants have the opportunity to meet with top agents and editors on an individualized basis. Past attendees have utilized these sessions to pitch their ideas, with many receiving magazine and website assignments and book deals as a result.


REGISTER HERE http://tiny.cc/njhev

International Coaching Week Feb. 5-11, 2012

Share the value of coaching!

The Coaches Classroom invites you to post your coaching "ah-ha" moment.

Click here to visit The Coaches Classroom

What would a celebration be without a gift? Be sure to get the gift they’re offering new members THIS WEEK ONLY!

Founding member-The Coaches Classroom


Visit The Coaches Classroom


Saturday, August 13, 2011

What you recommend really matters (and how I learned this the hard way)

Tina Forsyth making the effort to market what matters.

What you recommend really matters (and how I learned this the hard way)
And because of this I sent something to my list that:
Was not something I actually believed in or agreed with.
  1. Cost someone else – a biz colleague and friend whom I know and respect – a subscriber. That’s the part that hurt the most… I’m OK with me paying for my mistake but someone else also had to pay for it. Ouch :(

So from now on I’m committed to recommending ONLY stuff from people or companies that:

  1. I know and like/respect what they have to offer.
  1. I have had a positive experience with (either knowing them personally, as part of a program or having used their software, etc.).
  1. I know would be useful to the folks on my list.
  1. feel *right in my gut* – this has to be the final check cause it’s never wrong.
Read more at www.onlinebusinessmanager.com
 

Friday, August 12, 2011

8 Ways to Discover Content Ideas From Your Readers

Great tips for Facebook engagement.


Saturday, August 6, 2011

Glamour Magazine Using Social SnapTags to Connect Readers to Brands on Facebook & Twitter - SocialTimes.com

Glamour Magazine Using Social SnapTags to Connect Readers to Brands on Facebook & Twitter - SocialTimes.com


Publishers are holding on to a dinosaur that is about to go extinct. As a reader, I want an interactive publication on my electronic device, tablet or smartphone. I want to be able to tap on a page element, for example the shoe a model is wearing, and see who the designer is, where I can purchase and the option to order.

Did you know? Recent social media statistics indicate that once a person "likes" a Facebook page, they rarely return to that page. Check out these resources: http://socialmediab2b.com/2010/11/b2b-social-media-white-papers/

Saturday, July 31, 2010

Are you a Life Coach? Intro to Blogging

Nice intro to blogging

What’s This Blogging Thing All About?

Why Blog?
As a coach it’s vital to your business that your clients and potential clients trust you. A blog lets you demonstrate your expertise in a manner that builds trust with your audience. If you offer quality content that reflects your abilities as a coach you will build a reputation.

 blog it

Wednesday, July 14, 2010

Are businesses being financially conservative?

Should they be?

Companies pile up cash but remain hesitant to add jobs


Corporate America is hoarding a massive pile of cash. It just doesn't want to spend it hiring anyone.


Nonfinancial companies are sitting on $1.8 trillion in cash, roughly one-quarter more than at the beginning of the recession. And as several major firms report impressive earnings this week, the money continues to flow into firms' coffers.


Yet all the good news from big business hasn't translated into much promise for jobless Americans, leading many to wonder: If corporations are sitting on so much money, why aren't they hiring more workers?


When asked why companies are holding back so much, many economists cite broader uncertainty that goes well beyond anything happening in Washington. Firms aren't sure whether the economy can sustain a strong recovery. And as long as consumer spending remains low, there's not much incentive for companies to ramp up.

 blog it

Saturday, June 12, 2010

Entrepreneurship is a lifestyle

clipped from techcrunch.com
Is Entrepreneurship Just About the Exit?

But must this be so?  Technology entrepreneur and strategy consultant Sramana Mitra asks a great question: “What if the idea of exit was removed from the equation… what if the investor and entrepreneur agreed to a different model—the model of sharing dividends”? She says the mathematics is simple: if a $500,000 investment helped in building a $10 million-a-year company with 20% profit year after year—which is entirely possible—angel investors would collect several million dollars in dividends. And entrepreneurs would build companies that they can nurture over a longer period, and “enjoy”.

But most will be happy to build a lifestyle business that pays the bills and lets them learn, grow, and “enjoy” the entrepreneurial journey. They would rather build wealth slowly and steadily than live in fear of investors’ forcing them to bring in another CEO, or to take the company down the wrong path.
 blog it

Monday, May 24, 2010

[Reading] 4 Ways Not to Be a Dormat

Some inspiration to stay strong when you are feeling weak.
clipped from webworkerdaily.com

4 Ways Not to Be a Doormat

You can be willing to help other people (if they’re willing to help themselves, of course), but you have to always remember to be conscious about how you spend your time. Every minute that you give to something or someone is a minute you can’t get back and is a minute that isn’t going to something or someone else, so always think, “Is this a wise investment?” If you’re giving away your time to someone who constantly takes advantage of you, is always looking for ways to nickel and dime you, or isn’t your ideal client, then you no longer have that time to give away to someone who values it, pays you what you’re worth, and is better-suited for you.

 blog it

[Reading] 4 Ways Not to Be a Dormat

Some inspiration to stay strong when you are feeling weak.
clipped from webworkerdaily.com

4 Ways Not to Be a Doormat

You can be willing to help other people (if they’re willing to help themselves, of course), but you have to always remember to be conscious about how you spend your time. Every minute that you give to something or someone is a minute you can’t get back and is a minute that isn’t going to something or someone else, so always think, “Is this a wise investment?” If you’re giving away your time to someone who constantly takes advantage of you, is always looking for ways to nickel and dime you, or isn’t your ideal client, then you no longer have that time to give away to someone who values it, pays you what you’re worth, and is better-suited for you.

 blog it