Although I am not as irked as Jack Shafer, I do agree with him. My biggest link grumble: writers who link the word "here."
Almost any Washingtonpost.com or Nytimes.com news story demonstrates the sites' link-happy tendencies. A good example of the Washingtonpost.com's overkill is this Page One story from Monday about the alleged budget crunch faced by some states. In the first 95 words, the story links Illinois, Cook County, Michigan, New Jersey, California, and San Fernando Valley to Washingtonpost.com landing pages containing general news, video, and audio about those places. No thinking human would ever add these links—obviously, a human has programmed a computer to automatically insert them. Only slightly less maddening are the sites and writers that think a links package that reads "click here, here, here, and here for more" is an inducement to visit additional pages. If a writer is too lazy to indicate where the link is going to take me, I'm too busy to click. |
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