Open Innovation

clipped from www.businessweek.com McKinsey's new article on open innovation I just read the McKinsey Quarterly’s just-published article, “What’s New in Open Innovation?” — it’s available online. Most of the article features an overview of what’s been going on in terms of businesses co-creating with customers and consumers. You know, “user-generated content” or “crowd-sourcing.” Sure, it includes some stale news, such as what’s been going on in Second Life. That this example seems so out-of-date a year after the media (BW included, of course) heralded it shows you how quickly what’s hot online, in terms of communities, can fade. Nuggets include the suggestion for establishing clear rules, such as making sure it’s evident who owns what in terms of a co-creation’s IP, and clear roles, in terms of asking certain groups to co-create a specific aspect of a product or service, rather than encouraging a chaotic free-for-all