The Data Digger: User feedback drives sales

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Wednesday, July 30, 2008

User feedback drives sales

clipped from home.nestor.minsk.by

Comodo Usertrust Provides Emerchants With A Powerful And Free Social Networking Platform Proven To Drive Revenue Through User Feedback

This kind of transparency is proven to increase trust and conversion, since according to Social Shopping Study (2007), over 70% of end users cite user feedback as one of the main reasons they choose to buy from one eMerchant versus another.

Current online marketing programs often rely heavily on targeting consumers via online advertising, hoping the ads reach the best demographic possible to influence their buying decisions. This approach has limited success and value because it is both costly and hard to manage, as recently reported by BusinessWeek.