MBA program has a class in SL

clipped from www.slnn.com Wright State University prof awarded for Second Life MBA program WRIGHT STATE -  Wright State University in Dayton, Ohio has nominated Shu Schiller for the Innovative Excellence in Teaching, Learning and Technology award.  This national award is presented by the Center for the Advancement of Teaching and Learning and goes annually to faculty members demonstrating innovative approaches to student learning. Schiller’s class is anything but ordinary.  At each step of the way, students analyze experiences from a business and marketing perspective.  At one point they might be looking at a case study.  (For example, STA Travel had two islands and hoped to promote their real life travel business within SL.  They targeted newbies by offering them tours around SL.  Within a year, they had withdrawn from SL.  Why did they leave?  What can we learn from their experience?)   You need to think about the business and how to use your first life resources to promote your SL business,” Schiller said.