Website rental

clipped from www.marketwatch.com Rent a Site: Revolutionary Update for Lead Generation Through Top-Ranked Websites from ECommerce Partners ECommerce Partners' website rental model addresses a problem many businesses face. Business owners know they need an attractive online presence and an effective lead generator to fill their sales pipeline. However, most design firms offer ROI-blind websites while online marketing consultants provide inadequate design advice. By renting lead generation websites from ECommerce Partners, tenant businesses enjoy steady streams of qualified leads with excellent ROI and highly professional public faces for their companies without the need for costly in-house design teams or online marketing consultants.

Pago Report

an ecommerce reprot

clipped from www.pr-inside.com British e-commerce very different from elsewhere in Europe 'E-commerce is still a black box for many. The Pago Report attempts to shed light on the matter,' said Dr. Markus Weber, Pago eTransaction Services GmbH's Managing Director, adding: 'In contrast to all other studies which are based on polls, the Pago Report is unique. We analyse real life purchase transactions processed by thousands of European merchants through the Pago platform. This gives a valid picture of e-commerce which is not only interesting for experts and researchers but also provides European merchants valuable information to assist in their entry into this promising market.' The Pago Report 2008 is available immediately at a price of €500 (plus GST) from the Pago Shop (www.pago.de/shop). More information can also be found at www.ecommerce-report.de and at www.pago-international.com.

Ecommerce tips

clipped from www.promotionworld.com A Simple & Effective Keyword Strategy for Ecommerce Sites When you take note of the navigation and purchase cycle of your visitors, you begin to see why this simple strategy for keyword placement works so well. by Karon Thackston July 28, 2008 Home Page > > > Broad Keywords When you start out, use keywords and phrases that are descriptive of your overall site. For example, if you sold clothing for the entire family, you might opt for phrases such as "ladies clothing," "men's clothing" or "kids clothing." Those would be expressive, but could also be worked easily into the home page copy. Category Page > > > Specific Keywords Once you move to the category pages, you'll want to select keyphrases that work well with what you're trying to describe in your copy. If your visitor clicks on the women's shoes category, she'll want to read about and see pictures of women's shoes. Perhaps you'll use phrases such as "fabric ballet flats" or "leather peep-toe pumps."

College Textbooks Outrageous fees

Instructors could stop requiring students to purchase textbooks for their courses. Instructors could rely on information readily available for free.

clipped from www.eschoolnews.com Copyright fight looms over college textbooks Soaring costs have led to rampant sharing of textbooks online According to the College Board, the average college student spent between $805 and $1,229 on books and supplies alone during the 2007-08 school year. In the National Association of College Stores' 2008 Student Watch Survey of Student Attitudes & Buying Habits, students surveyed estimated they spent $702 on required course materials annually. Required Course Materials include: printed texts (both new and used), electronic textbooks, and course packs and customized materials. But if the campaign to curb textbook file-sharing follows the same arc as that of the music industry's efforts, it's possible this movement could shift its focus onto the students themselves who download or make available copyrighted texts online--especially as publishers realize how hard it is to keep up with an ever-changing lineup of textbook-sharing web sites.

User feedback drives sales

clipped from home.nestor.minsk.by Comodo Usertrust Provides Emerchants With A Powerful And Free Social Networking Platform Proven To Drive Revenue Through User Feedback This kind of transparency is proven to increase trust and conversion, since according to Social Shopping Study (2007), over 70% of end users cite user feedback as one of the main reasons they choose to buy from one eMerchant versus another. Current online marketing programs often rely heavily on targeting consumers via online advertising, hoping the ads reach the best demographic possible to influence their buying decisions. This approach has limited success and value because it is both costly and hard to manage, as recently reported by BusinessWeek.

Malware comes from legitimate sites that have been hacked

"The URL is no longer an accurate representation of the source content from the Web page"

clipped from blog.washingtonpost.com Three Quarters of Malicious Web Sites Are Hacked Three-quarters of all Web sites that try to foist malicious software on visitors are legitimate sites that have been hacked, a report released today found. Even worse, most of these compromised sites are social networking communities and some of the Internet's most popular destinations. Websense found that 60 percent of the Top 100 most popular sites this year have either hosted malware or forwarded visitors to malicious sites. The company also says that nine out of 10 of those compromised sites were social networking or Web search sites. Browser add-ons like Site Advisor and Web of Trust (WOT) can help people searching the Web determine whether the sites they are searching for have a nasty reputation. But such services do little to aid in flagging legitimate sites that were recently hacked and seeded with malicious software.

Can you choose?

I moseyed over to Simple.ology blog because there was an interesting post

"What to Do When "Picking One" Is Too Much for You"

Bean Jones offers a clear description of what it is like to be overwhelmed with choices and then includes an action plan for dissipating the feeling.

I have one more item to add to the action plan:

Hire me!

My clients are relieved of the "maximizer" syndrome. They have a professional reader sifting through all that data and delivering the information most relevant to them.

If you are the type of person who needs to know "all options were considered" and is mentally stalled because of the insurmountable task then hire me!


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