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Tuesday, February 19, 2008

Marketing in Second Life

The investment of time far out weighs the return on investment. However, virtual worlds are social networks. Platforms like Second Life should not be ignored.

7 tips for real-world businesses in Second Life

Interestingly, despite last year's rampant over-hyping of SL and the recent negative downturn, at least a few of the avatars that visit us for coffee With crayon say that there are still lots of marketers who are first discovering Second Life and other virtual worlds, and thinking about what opportunities and challenges they present.  Of course, these marketers (and more importantly, the consultants and agencies that they are calling on for guidance) seem a bit more focused on getting it right this time around.  That's good news.

Get to know the cultural landscape
Improve, don't invade
Involve and engage
Prioritize usability
Leave your parachute at home
Understand technical limitations
Work with in-world businesses
 blog it

Posted by Lara Nieberding, The Data Digger at 10:07 PM
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