Some Writing Tips

clipped from www.entrepreneur.com John Williams: Image & Branding 5 Tips for Writing Quick-Read Copy Want to keep your audience's attention? Here's how to keep it short. By John Williams   |   July 09, 2007 Here are five easy rules for writing copy for skimmers, scanners and at-a-glancers: 1. Match your copy to your visual (photo or illustration). 2. Display your strongest message "above the fold." 3. White space makes your message stand out. 4. Add a strong call to action at least twice. 5. Focus on benefits, not just features. Finally, keep your sentences short and your style breezy, so your writing is easy to read and skim. When it comes to advertising copy, less is usually more.

More hours in the day

interesting

clipped from jon.gaia.com How to Have a 36 Hour Day Posted on Mar 24th, 2006 by Jon How many times do you hear someone say "I wish there were more hours in the day" or something along those lines?  The fact is that all of us are only given 24 hours.  Having said that, how we spend those 24 hours varies radically from person to person.  It's become a bit of a cliche by now but the 24 hours we have is the same 24 hours that Thomas Edison and Mother Theresa had and that Oprah Winfrey and Bill Gates currently have.  As the old song goes "It's in the way that you use it." So here are 10 ways that you can radically change your life and free up the time you didn't know that you could. 36 Hour Day Strategy #1: Optimize Your Sleep Wake up at the same time every morning Make your room a quiet, dark cave Experiment with polyphasic sleep Time Savings from Optimizing Your Sleep = Approximately 1.5 Hours 36 Hour Day Strategy #2: Optimize Your Diet 36 Hour Day Strategy #3: Multi Task 36 Hour Day Strategy #4: Get Organized

Online Resource: Skype

Have you heard about Skype? Are you not sure what all the hype is about?

Skype is one of today’s most valuable communication tools. Skype is a voice over internet provider. The application download is free. In addition, to use Skype between users is free. There are millions of Skype users. Chances are you already know many Skype users.

So let us say you run a business out of your home in

Ocean City, Maryland and your client is in Ontario, Canada, as long as you both have a Skype account you can talk for free. There are no special rate packages to talk internationally like some services.

My favorite feature about Skype is the instant notification.

Suppose your client would like to know what percentage of McDonald’s profit are generated from the sale of happy meals. Back in the day, you would have had to pick up the phone, consume 20 minutes or more of your time to give a simple answer. Now, with Skype all you have to do is type your answer (40% by the way) into the chat window. Your client instantly receives an alert. When relying on email to send your response, your recipient may forget to check their email. Then, when they do check they have to sort through all the other emails received.

Skype notifications are one to one, highlighted on your desktop and available to you as soon as you need them.

Skype also offers many other features, such as whiteboards, desktop sharing and other plug ins. If you want to expand your usage of Skype paid plans are available. For example, if you want to call from Skype to a non Skype user or a landline you can purchase a plan for outbound calls. There is a separate paid plan for receiving incoming calls. This is rather a nice option because you are paying for what you will use.

Now let us be honest, technology never operates without error 100% of the time.

Skype is like every other technology where it has its moments.

Yes, I have lost calls in the middle of an exchange of vital information. Yes, on occasion reception has been less then audible. However, I find the benefits to using Skype far out way the once in awhile-typical technical glitch I would experience with any other technology I use. After all, I am running Microsoft Vista on my computer. Ok, ‘nuff said.