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Friday, February 29, 2008
Emotions about Leadership
"Getting Things Done"
Trusted system: A combination of a physical inbox, a calendar, and a set of action lists. The backbone of GTD, a trusted system could use a PDA, a spiral notebook, voicemails and emails to yourself, as long as it captures all of your commitments. |
Thursday, February 28, 2008
Genius defined
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The cunundrum
In many organizations, employees are feeling less than perky. First days for recruits may be fun and exciting but over time, work becomes routine and boring or hectic and stressful or a combination of all. There is so much discontent and the “too tired to work, too broke to quit” thinking seems to prevail. Perceived helplessness is fueled by negative thinking. Take for instance, the office cleaner who complains sourly that people mess the place up - hey! if the place never got messed up, maybe cleaners become redundant. The customer service personnel laments that customers are so picky and troublesome - guess what would happen if customers were angels and products and services were perfect? People make choices whether or not to wear their job roles comfortably and cheerfully, or ruefully and miserably. Some work environments are so toxic that the happy bees hum imperceptibly. |
The Whisper Brand
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Wednesday, February 27, 2008
A little Internet Marketing advice
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Tuesday, February 26, 2008
Virtual Assistant in the News
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Wondering how to evaluate your website?
"Is content structurally separate from navigational elements?"
"Are links labeled with anchor text that provides a clear indication of where they lead."
"The fonts should be easily readable, and degrade gracefully.- Should look OK on various screen resolutions."
"Is the website copy succinct but informative?"
Just some of the information provided in this post.
Other Marketing Considerations Legal Stuff/Re-Assurance/Legitimization
Accessibility
Design Content
Other Technical Considerations |
Sunday, February 24, 2008
So you want to start a blog
Another reason I would start with a blog is that your blog will do some of your marketing for you. The program that I’m going to tell you to use will automatically alert some blog search engines when you post a new entry. These blog search engines will create links for you, and people will be able to find your site. The more you post, the more exposure you will get with the blog search engines. |
Tuesday, February 19, 2008
Marketing in Second Life
Get to know the cultural landscape Improve, don't invade Involve and engage Prioritize usability Leave your parachute at home Understand technical limitations Work with in-world businesses |
Ben McConnell's book available...
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31 Days to becoming a better blogger
Day 1. Write a better ‘About’ page. Day 2. Start using more images in your posts. Day 3. Write a week’s worth of posts in advance. Day 4. De-clutter your sidebar. Day 5. Highlight your most popular posts. Day 6. Start making friends on a social media service like Digg or StumbleUpon. Day 7. Pitch a guest-post idea at the most popular blog in your niche. Day 8. Craft a great resource-list. Day 9. Offer a free service to your readers (without expecting anything in return). Day 10. Pitch a link to one of your blog posts to three other blogs in your niche. Day 11. Add social media links to the bottom of your posts and to your feed. Day 12. Participate in the comments on one of your own blog posts. Day 13. Work out an editorial calendar for your blog. Day 14. Prune your feed subscriptions. Day 15. Write a 10-page report or mini eBook. Day 16. Try adding a new income stream to your blog. Day 17. Think up 20 post ideas you can use. |
Sarcasm
Albert Katz, a cognitive psychologist at the University of Western Ontario, has recently looked at the wisecrackers’ focus on one-upsmanship from a biological perspective, showing that people whose brains are best equipped to understand sarcasm tend to have aggressive personalities. Subjects who scored high on aggression tests showed different patterns of brain activity in response to sarcasm than those who did not. The differences suggest that the aggressive subjects were processing nonliteral meaning more quickly. “Sarcasm is definitely a dominance thing—it’s related to being top dog,” Katz says, both for initiators of sarcastic banter and those who catch on and offer a retort. |
Friday, February 15, 2008
Something from the world of poetry
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This post gets taken down tonight
To avoid further harm resulting to our client from the violation of the Court’s sealing Order, we hereby demand that by no later than the close of business tomorrow (February 15, 2008) you: (1) take down your January 30, 2008 article discussing the allegations in the sealed document and (2) send our office all copies of the Complaint in your possession, custody or control.
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The power of blogging
harshly worded note has prompted responses from other MMOGbloggers, such as these posts from Ryan Shwayder and Matt Mihaly. Perhaps Pierce's team should have considered the impact before they asked Lum to take down his post about the lawsuit. This one, over here on his site. The one about the IGE vs. Hernandez suit. His post concerning Brock Pierce and Alan Debonneville. This post right here. |
Thursday, February 14, 2008
Meaningful Work
Explanation of Crisis 2: Pursuing Extrinsic instead of Intrinsic Goals
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Love is in the air
Perhaps one of the biggest challenges is that love, like all positive emotions, borders on the spiritual. Yes we can give it words, we can give it science, but at the end of the day, what we feel borders on the magical, because it happens uniquely to us, in only that rarified situation. When we feel it deep in our hearts and our brains, our need to translate it into words and science recedes into the background. Maybe that’s why we have love songs. They allow us to feel it, to confirm that love does exists, and that people definitely love each other, no matter what questions the musicians might ask. |
Some Writing Tips
1. Match your copy to your visual (photo or illustration). 2. Display your strongest message "above the fold." 3. White space makes your message stand out. 4. Add a strong call to action at least twice. 5. Focus on benefits, not just features.
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