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Lara Nieberding
Professional Reader



Tuesday, December 8, 2009

Climate Change Talks-Is it really all about money?

Too bad the climate change talks aren't about making a serious improvement on the environment. Instead it is all about money. Problem with wealthy nations contributing money to poor nations is that money is too easily embezzled or redirected into other "programs" i.e. defense.
clipped from www.nytimes.com

The Major Players in the Copenhagen Talks and Their Positions

Targets -- how much countries are willing to scale back the gases that trap heat in the atmosphere -- may appear to be the main issue at hand. But there are others that delegates will be absorbed with. Poor countries want billions of dollars to stave off global warming disasters and help reduce costs of lowering their own rising emissions. Wealthy nations are tiptoeing cautiously around the money question, and are demanding their own new set of checks and balances on whatever new agreement emerges that replaces or builds upon the 1997 Kyoto Protocol.

What it wants: for developed countries to collectively slash up to 40 percent of CO2 below 1990 levels by 2020. It also has called for wealthy nations to contribute 0.5 to 1 percent of their gross domestic product to help poor ones address the threats of climate change.

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Taking a closer look at Diversity Training

In the end, the good ole boy network is prevailing?

We Don't Need No Stinking Diversity Training

It needs to be said: diversity training is futile.

Training like this provides instant gratification for companies
who can declare, Well, alrightee! We’ve
done diversity
. That wasn’t so bad. What
it doesn’t deliver is results. Despite the good intentions and assumed good
business sense, diversity training often achieves just the opposite of its intended effect: a
study led by a sociologist at the University of Arizona
found that after mandatory
diversity training, representation in upper management dropped for women (7.5 percent), black men (12 percent), and black
women (10%). The Latinos and Asians suffered a similar drop.

Bottom line: stop talking about not tolerating intolerance and just stop
tolerating it.
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Wednesday, December 2, 2009

More Money being dumped into Email Marketing

Oh yippee...more spam for my poor email filter.
Marketers to Invest in Email, Social Media in 2010

Businesses are gearing up to increase their marketing spend on email marketing and social media in 2010, making those the top two areas of marketing investment in 2010, according to the just-released  2010 Marketing Trends Survey by StrongMail Systems.

Asked to identify the top benefits of social media  as a marketing channel , marketers selected the following:


  • Awareness building (64%)

  • Customer loyalty and retention (49%)

  • Expanded reach (46%)

  • B2B lead generation (20%)

  • Driving revenue (12%)

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