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As a professional reader, I spend my days reading the Internet. When I find something of interest I share it here. If you like the information presented here, please subscribe to my blog.

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Wishing you a productive day,
Lara Nieberding
Professional Reader



Saturday, August 13, 2011

What you recommend really matters (and how I learned this the hard way)

Tina Forsyth making the effort to market what matters.

What you recommend really matters (and how I learned this the hard way)
And because of this I sent something to my list that:
Was not something I actually believed in or agreed with.
  1. Cost someone else – a biz colleague and friend whom I know and respect – a subscriber. That’s the part that hurt the most… I’m OK with me paying for my mistake but someone else also had to pay for it. Ouch :(

So from now on I’m committed to recommending ONLY stuff from people or companies that:

  1. I know and like/respect what they have to offer.
  1. I have had a positive experience with (either knowing them personally, as part of a program or having used their software, etc.).
  1. I know would be useful to the folks on my list.
  1. feel *right in my gut* – this has to be the final check cause it’s never wrong.
Read more at www.onlinebusinessmanager.com
 

Friday, August 12, 2011

8 Ways to Discover Content Ideas From Your Readers

Great tips for Facebook engagement.


Saturday, August 6, 2011

Glamour Magazine Using Social SnapTags to Connect Readers to Brands on Facebook & Twitter - SocialTimes.com

Glamour Magazine Using Social SnapTags to Connect Readers to Brands on Facebook & Twitter - SocialTimes.com


Publishers are holding on to a dinosaur that is about to go extinct. As a reader, I want an interactive publication on my electronic device, tablet or smartphone. I want to be able to tap on a page element, for example the shoe a model is wearing, and see who the designer is, where I can purchase and the option to order.

Did you know? Recent social media statistics indicate that once a person "likes" a Facebook page, they rarely return to that page. Check out these resources: http://socialmediab2b.com/2010/11/b2b-social-media-white-papers/