Case Study #CS32220:
Paid Search Marketing: Automation increases revenue 22%
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SUMMARY: Paid search can be an effective way to
increase revenue, but the actual process of managing PPC campaigns can
also be very labor intensive. Using software to automate some of the
overall effort is one way to help manage and track paid search.
One e-commerce site did just that, implementing automation in its extensive paid search campaigns. Find out how it began testing and optimizing its efforts, increased its managed keywords by 500%, and boosted revenue from paid search 22%. | |
