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Lara Nieberding
Professional Reader



Tuesday, December 16, 2008

Advertising & Social Networks

Let's keep advertising out of our social networks.

Advertisers Face Hurdles on Social Networking Sites

Independent experts on Web advertising have been watching, however, and what they see is a myriad of difficulties in making brand advertising work on social networking sites. Members of social networks want to spend time with friends, not brands.

Mr. Goldstein of SocialMedia Networks describes a self-perpetuating cycle in social networks: “Advertisers distract users; users ignore advertisers; advertisers distract better; users ignore better.”

When Facebook convinces advertisers to stage Super Bowl-sized entertainment every day, its future will be assured.

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CRM & Social Media

clipped from www.btobonline.com
Forrester survey finds social media leading way toward CRM 2.0
Even as analysts and experts predict the coming age of more collaborative, enterprise-ready customer relationship management (CRM), savvy marketers have begun using a variety of social media tools already at their disposal to bring CRM 2.0 in through the backdoor.
What we found was that there's no need to wait; social technologies are already driving business results today,” said Band, author of a new report titled “CRM 2.0: Fantasy or Reality.” “[Marketers] who wait will find it hard to catch up.”
In fact, traditional CRM vendors haven't been sitting on the sidelines. Several large-scale CRM vendors added social media capabilities to their products in 2008.
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Monday, November 10, 2008

Interesting Webinars offered by One Day University

clipped from www.onedayu.com
One Day University
The Best Professors from the Finest Universities teaching their greatest courses.

Welcome to One Day University
One Day University brings together award-winning professors from Harvard, Yale, Princeton, Columbia, and other top-tier schools to create the most stimulating day of college available anywhere. Our great lectures lineup lets you partake in the latest thinking on History, Psychology, Philosophy, Political Science, English Literature, and more. At One Day University there are no entrance exams, no SATs to ace, and no stress. For more information and event schedules, click here.

What's New
WEBINARS

December 10th and 11th

Each Webinar will feature Wendy Schiller of Brown as she explores President Obama's daunting challenges and Shawn Achor of Harvard as he examines the science of happiness.
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Wednesday, November 5, 2008

Educators embracing virtual worlds in Ontario

clipped from www.itbusiness.ca

Second Life opens new world of opportunity to Ontario students

"Virtual worlds have been used as training environments for many years," Hudson said. "In the past 30 years, if you've ever flown on an airplane, the pilot was probably trained in a virtual world – on a simulator."

Hudson calls it "practice in a non-threatening environment."

And one such environment that Hudson has used extensively to train his own students is Second Life, a 3-D virtual world created by its "residents", where users can socialize, connect and create using voice and text chat.

Read about how Hudson has turned Loyalist's Second Life experience into a business: Canadian college turns virtual world creation into real business venture

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Monday, November 3, 2008

"Ethics of Practice in Virtual Worlds"

clipped from virtuallyblind.com

CLE Seminar “Ethics of Practice in Virtual Worlds” in Second Life Saturday Nov. 8 at Noon PST

As part of the SL Bar Association’s speaker series, I’m presenting “Ethics of Practice in Virtual Worlds” in Second Life Saturday, November 8 at 12:00 Noon Pacific time.

I’ll be talking about a wide range of professional responsibility issues that should be on the radar of any lawyer practicing — or thinking about practicing — in a virtual world.  I’ll discuss advertising in virtual worlds, confidentiality of communication, unauthorized practice of law, conflicts of interest, and much more.  I will also take questions.

You can sign up for a free spot at the seminar and also sign up and pay for CLE credit at the SL Bar Association’s site.  You can pay for the CLE credit via PayPal or in-world using Linden Dollars.

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Friday, October 31, 2008

CMS Watch

clipped from www.cmswatch.com

Online Education from CMS Watch

Get smart about content technologies -- at your own pace, on your time,
with the help of leading CMS Watch analysts.

Each course is designed to be completed in a half-day, but they're each split
into shorter modules, so you can complete them at your own pace over the course
of a full year, from wherever you have online access. And each course comes
with our 100% money-back guarantee: if you're not satisfied with the course,
we'll return your money. Sign up today for any of the courses listed on the right and described below.

CMS Watch™ evaluates content-oriented technologies,
publishing head-to-head comparative reviews of leading solutions.
What makes us special?

  • Our critical analysis
    exposes product weaknesses as well as strengths
  • We deliver unrivaled technical depth and comprehensive project advice
  • Our research is led by international topic experts
  • We only work for buyers -- never for vendors
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    Thursday, October 30, 2008

    Where to buy a Birkin Bag

    Bag, Borrow or Steal
    http://www.bagborroworsteal.com/ui/search!search

    Luxurynavi.com
    http://luxurynavi.com/30cm-birkin-handbag-in-dark-green-lizard-skin-p-8865.html?zenid=0d4a491a64ec482edbdba795976c152c

    Creaturs Deluxe
    http://www.createursdeluxe.com/bags.asp

    *Links provided here are for research purposes. Consumer due diligence regarding vendor reliability, product quality, etc is still required.

    Now this is what Second Life is for...

    "the ideas and visions for students here is endless. Economics majors can do research and learn the values of the Linden Dollar (L$) - Second Life's general source of currency. Psychology majors can meet new people and talk to them about their experiences and how it relates to Second Life. Art majors can go behind the scenes making their own buildings or putting their newest creations in a digital gallery. Business majors can follow the trends of the Second Life marketplace and marketing majors can learn how it all works."

    University purchases virtual island through grant

    Even though the world is virtual and the land is only net space, building an island on Second Life is not cheap. The University received a sizable grant from Verizon's Thinkfinity fund with a primary goal to get the University on the Second Life map.
    Beth Gordon Klingner, the assistant dean for Instructional Technology at the Pleasantville campus, is very excited to be working on Second Life. Just as her job title entails, she assists faculty and students in their goal to use technology in teaching and learning.
    The students, faculty and staff are working hard on making the best possible result but also keeping it light and fun.
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    Sunday, October 26, 2008

    Punkin Chunkin




    Where to go for Punkin Chunkin:

    http://www.punkinchunkin.com/

    Schedule:
    http://www.delmarvanow.com/apps/pbcs.dll/article?AID=/20081014/ENTERTAINMENT07/81014026/1040/ENTERTAINMENT

    Photos, videos, etc:
    http://www.atbeach.com/punkinchunkin/

    Halloween: Haunted Houses




    Where to go to find haunted houses:

    http://www.hauntedhouses.com/

    http://www.horrorfind.com/Haunted_Houses/

    Stories:
    http://www.realhaunts.com/

    Daylight Savings Time-Sources




    Where to go for more information about Daylight Savings Time:

    Dates:
    http://wwp.greenwichmeantime.com/time-zone/rules/usa.htm

    Dates, explanation & additional resources:
    http://www.infoplease.com/spot/daylight1.html

    Explanation:
    http://en.wikipedia.org/wiki/Daylight_savings_time

    Global Warming: More fear than fact

    clipped from www.infowars.com
    WWF Resorts To Deception In Climate Fearmongering

    Which is why we are seeing evidence of natural global cooling all over the planet - Alaskan glaciers growing for the first time in 250 years, unprecedented ice storms in Kenya, China experiencing its coldest winter in 100 years, many parts of the U.S. suffering their coldest April on record along with record snowfall, Britain suffering its coldest Easter in decades, Sydney Australia suffering its coldest summer in 50 years.

    All the evidence is screaming out that the planet has now embarked on a cooling trend to follow the natural warming trend that caused Arctic ice to shrink in the first place, just as natural global warming caused Greenland to be green thousands of years ago when it was a lush forest and when temperatures were on average 5 °C (9 °F) higher than today.

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    Friday, October 24, 2008

    Similarities to the Great Depression?

    clipped from consumerist.com

    The Great Depression Diaries

    A serialization on In The Big Money of the diary of Benjamin Roth, a lawyer for local businesses who lived through the Great Depression, there's several entries with disturbing parallels to our present economic crisis.
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    Monday, October 20, 2008

    Hints for the new iGoogle

    Three Ways to Rock the New iGoogle

    Use iGoogle as a Google Notebook Scratch Pad

    By adding the Google Notebook widget to iGoogle and maximizing it full screen, I have found it to be an awesome scratch pad for meeting notes. I can tag entries, export them later to Google Docs an then email these into GMail. Further, If I need to reference my Google Reader or Gmail, it's right there on the same page. In fact, I used it to start writing this blog post.

    Add Google Suggest with iSuggest

    I am addicted to Google Suggest. It's amazing way to discover searches that are relevant to yours. Google recenty added it to the main Google interface, but for some reason they forgot iGoogle. Add the iSuggest widget to iGoogle and minimize it and you'll enjoy the same functionality while waiting for Google engineering teams to become a bit more synchronized.

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    Consumers want Companies to support a cause


    Cause Marketing Matters to Consumers

    Social responsibility makes consumers take notice. Follow these 5 steps to create a successful cause-based marketing campaign.

    If your business or brand doesn't stand for a cause, consumers may turn to your competitors. The number of consumers who say they would switch from one brand to another if the other brand were associated with a good cause has climbed to 87 percent, a dramatic increase in recent years, according to a Cone Cause Evolution Survey.

    Even niche markets, such as the nation's college students, now show a striking preference for brands they believe to be socially responsible. According to a newly released College Explorer study from Alloy Media, nearly 95 percent of students say they are less likely to ignore an ad that promotes a brand's partnership with a cause.

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    Use technology to simplify your message



    Simplify Business Communication


    Technology allows us to be more creative and visual than ever. But using it to make things simpler is the real trick.

    In this information-overloaded age, your employees, potential clients, and investors don't have time to sift through the numbers and charts thrown at them. Just as in a grocery market or a bookstore where you just have to judge a meat sauce by its packaging, or a book by its cover, your audience needs you to help them choose you by simplifying your business, not by complicating things. 

    She recommends using a Sharpie and one sticky note per idea to keep them simple. It's easy to throw everything you know into a PowerPoint.

    "One mistake companies often make is that they try to create one communication and send it to everybody," Wood says. "But the reality is that you talk to a CEO very differently than you would talk to an employee on the factory floor."

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    Saturday, October 11, 2008

    Lifehacker Compiles Places for Political Info

    clipped from lifehacker.com

    10. Compare the candidates.

    2008 Presidential Candidate Selector gives you the skinny on the major-topic stances of every candidate, including most of the third-party contenders

    9. Go poll-crazy at FiveThirtyEight.com.

    Silver's FiveThirtyEight grabs all the polls it can find, weighs them based on methodologies and past accuracy, projects data for regions where it can't find polls, then runs thousands of simulated elections to come up with a likely outcome

    7. Follow the money.

    The graph-happy folks at Many Works have put together a ton of interactive (and usually Java-required) tools, including this earmarks visualization of per-capita earmark spending. Now you're not just mad, you're madly informed.

    6. See what the candidates said about your hot-button topic.

    In Quotes lets you type a term and see how Obama and McCain referenced it in speeches, interviews, and other places.

    2 Track fund raising and donations by candidates (and your neighbors).

    OpenSecrets.org has maps, graphs, and details
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    Are you in?

    Participate in developing a 21st Century learning system

    Mission: (In) Possible - 21st Century Learning System

    21stcenturylearningsystem01
    Scott McLeod asks "What would it take to get from our current system of schooling to a
    robust, province - or statewide system of 21st century learning?"

  • What Needs to Be Done
  • Who Needs to Be Involved
  • What it Will Cost to Do
  • Spread this conversation. Engage others in it. Whiteboard ideas. Offline and online. Comment or Blog about it on your site.

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    Thursday, September 25, 2008

    Opening plastic packaging

    Wikihow tells you how to open plastic packaging safely.
    http://www.wikihow.com/Open-Rigid-Plastic-Clamshell-Packages-Safely

    Wednesday, September 24, 2008

    Economics of Pennies

    Should the USA stop using/producing pennies?

    Pennies: Enough Already!

    Imagine my surprise at the recent announcement that the U.S. will be issuing four new versions of the penny, the first of which comes out in February, in honor of Lincoln’s bicentennial.

    What a waste of resources — and what a move inside the production-possibility frontier! Each penny costs much more than 1 cent to manufacture.

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    Monday, September 22, 2008

    Coupons, online check out codes, deals

    clipped from www.rd.com

    Get a Great Deal on Anything

    They're at retailme not.com, and it takes almost no time or effort to search-alphabetically or by category or store (there are over 15,000 stores listed). The site offers codes for home products, sporting goods, luggage, food, and even Halloween costumes.

    Dealcatcher.com is a good resource for coupons, rebates, and Sunday newspaper circulars listing weekly deals. The printable coupons don't require special software (some sites do). A recent check found a coupon for $10 off a $60 purchase at the athletic shoe store finishline.com and a printable coupon for 25 percent off a pair of jeans at Gap. You can also compare prices here. We searched for the 1.7-ounce bottle of Vera Wang's Princess fragrance and found the lowest price ($43.95) through DealCatcher, versus $55 at sephora.com and nordstrom.com. The Canon PowerShot SD790 IS ten-megapixel digital camera was $299.99 at bestbuy.com. But DealCatcher found it at dell.com for $243 (including free shipping).
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    Wednesday, September 17, 2008

    EPA Letting Us Down?

    Saturday, September 13, 2008

    American Drinking water

    Ok. Let me understand this...I should not drink professionally bottled water because the plastic bottle is toxic...and now I should not drink the tap water because I could be ingesting pharmaceutical waste? hmmmm...feels like a "pick your poison" situation.
    clipped from consumerist.com

    Update: 41 46 Million Americans Drink Pharmaceutical Waste

    investigation has revealed that another five million people, including residents of Reno, Colorado Springs, and Chicago, now sip the potentially dangerous pharmaceutical soup.

    Chicago, for example, found a cholesterol medication and a nicotine derivative. Many cities found the anti-convulsant carbamazepine. Officials in one of those communities, Colorado Springs, say they detected five pharmaceuticals in all, including a tranquilizer and a hormone.

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    OfficeZilla

    collaborative workspace
    clipped from officezilla.com

    With OfficeZilla your organization can share calendars, files, forums and more in a secure and private
    web place with no limits, ads, or fees. Anyone can use OfficeZilla!

    1. No limits on the number of users you can have. Our largest OfficeZilla account has over 900 members!


    2. No advertising anywhere and no email advertising.


    3. No limits on disk storage, we don't even track your disk space usage.

    4. We have been online for 6 years, longer then most other options out there.

    1. A 1024bit SSL secure certificate protects your private data as it flows from
    your users computers to our servers.

    2. "Group" security allows you to add users and assign them to "groups" that
    you create. Your users will not see group information in groups they are not in.

    3. Our Privacy Policy insures your data is not viewed by anyone outside of your organization.
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    IVAA's 2008 Online Summit

    Sunday, September 7, 2008

    Bookmarklets to add to your surfing

    Surfing Smart with these Bookmarklets

  • Google Blog Search This
  • Technorati This
  • del.icio.us History
  • There are three buttons I use often when visiting a company site or a blog that mentions the company I'm working with:

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