The Data Digger: CRM & Social Media

Welcome! And Thank you for stopping by.

Are you thinking: "What is this blog all about?"
I am glad you asked.

As a professional reader, I spend my days reading the Internet. When I find something of interest I share it here. If you like the information presented here, please subscribe to my blog.

If you would like a customized report delivered directly to you, please subscribe to The Data Digger service. A subscription to The Data Digger service will save you hours of time researching. You will be satisfied you have the information you need and you will have more time to focus on other priorities.

I hope you enjoy the information shared here.

Wishing you a productive day,
Lara Nieberding
Professional Reader

Tuesday, December 16, 2008

CRM & Social Media

clipped from www.btobonline.com

Forrester survey finds social media leading way toward CRM 2.0

Even as analysts and experts predict the coming age of more collaborative, enterprise-ready customer relationship management (CRM), savvy marketers have begun using a variety of social media tools already at their disposal to bring CRM 2.0 in through the backdoor.

What we found was that there's no need to wait; social technologies are already driving business results today,” said Band, author of a new report titled “CRM 2.0: Fantasy or Reality.” “[Marketers] who wait will find it hard to catch up.”

In fact, traditional CRM vendors haven't been sitting on the sidelines. Several large-scale CRM vendors added social media capabilities to their products in 2008.