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Professional Reader



Sunday, March 28, 2010

Maximize Facebook Fan Page

Good tips for taking full advantage of your business Facebook Fan Page.
clipped from mashable.com

5 Essential Apps for Your Business’ Facebook Fan Page

Many Facebook apps are built for casual use, like the social games and quizzes you may see your friends using in their personal feeds. But there are quite a few apps that are ideal for a business Fan Page. These are useful for customizing your page with greater detail, showcasing your content from other social sites and getting more information from your customers. Here are five essential Facebook apps that your business may want to take for a spin.

You can configure this app to automatically pull in updates from any RSS or ATOM feed and display them as posts on your Fan Page, either on a dedicated tab, a wall tab (on the left side) or as part of your core news feed. It’s a useful way to automate your content and eliminate the need to republish things manually to your Facebook Page.

A poll can be a casual way to get a read from your fans about a new product, a new page design, or your business in general.

 blog it

Maximize Facebook Fan Page

Good tips for taking full advantage of your business Facebook Fan Page.
clipped from mashable.com

5 Essential Apps for Your Business’ Facebook Fan Page

Many Facebook apps are built for casual use, like the social games and quizzes you may see your friends using in their personal feeds. But there are quite a few apps that are ideal for a business Fan Page. These are useful for customizing your page with greater detail, showcasing your content from other social sites and getting more information from your customers. Here are five essential Facebook apps that your business may want to take for a spin.

You can configure this app to automatically pull in updates from any RSS or ATOM feed and display them as posts on your Fan Page, either on a dedicated tab, a wall tab (on the left side) or as part of your core news feed. It’s a useful way to automate your content and eliminate the need to republish things manually to your Facebook Page.

A poll can be a casual way to get a read from your fans about a new product, a new page design, or your business in general.

 blog it

Thursday, March 25, 2010

Reduce risk of breast cancer-dont participate in hormone replacement therapy

This article recommends women should eat right and exercise to reduce the chance of breast cancer. Although I know a healthy lifestyle is the key to reducing a magnitude of ailments, the most significant statement in this article refers to hormone replacement therapy.
clipped from www.delmarvanow.com

HEALTH: Experts say one-third of breast cancer is avoidable

"What can be achieved with screening has been achieved. We can't do much more," Carlo La Vecchia, head of epidemiology at the University of Milan, told The Associated Press. "It's time to move onto other things."

After studies several years ago linked hormone replacement therapy to cancer, millions of women abandoned the treatment, leading to a sharp drop in breast cancer rates. Experts said a similar reduction might be seen if women ate better — consuming less fat and more vegetables — and exercised more.

 blog it

Monday, March 22, 2010

Using Google Buzz

Trying to figure it out
clipped from buzzite.com

3 Ways Small Businesses Can Benefit from Using Google Buzz

Google Buzz allows you to send messages to all of your followers or just a specific group. When you post a public message, it will be distributed to your followers and posted to your Google profile where it can be searched, indexed and viewed by the general public. To send private messages, you need to set up Groups in Gmail. Once the groups are set up it will be similar to email marketing in that your company could use this feature to send targeted messages to specific followers. The only drawback is the ability to track who is seeing the buzz and the “Click through Rate” (CTR). However, it will still allow those targeted customers to comment on the message and leave feedback.

Google Buzz can integrate other social networking sites into your Buzz feed. All you have to do is associate your blog with your Google profile and each time you add a new blog post, it will get filtered to Buzz as a new message.
 blog it

Sunday, March 21, 2010

Yet another reason advertising is yucky

Really sad there are people in this world that participate in malicious behavior.

Mapping the Malicious Web

"When you graph multiple sites, you can see their communities of content," Chenette says. While some of the content hubs that connect different communities could be legitimate--such as the servers that provide ads to many different sites--other sources of content could indicate that an attacker is serving up malicious code, he says. According to a study published by Websense, online attackers' use of legitimate sites to spread malicious software has increased 225 percent over the past year.

Attacking a network of this kind can be far more lucrative than attacking any single site. "Let's suppose that the site's security is top-notch. How can a malicious attacker get to the user?" Chenette says. "An ad network would be a fine choice."

 blog it

Tuesday, March 16, 2010

Hey! I provide this service!

I monitor Internet content for clients.

Business Idea: Copyright Protection For Web Publishers

As a web publisher, I know how annoying it is to have scrapers copying my content and publishing it all over the web. In fact this practice is not only annoying, but it can be costly too. If people can find your content on other websites they might not visit yours, and excessive amounts of duplicate content might also hurt your search engine rankings, thus reducing the amount of organic traffic you’ll receive.

Unfortunately monitoring who is stealing your content and taking action to solve it would consume far too much time for the average web publisher, and here is where this business would come. It would be a company offering “copyright protection services for web publishers.”

Content Theft Monitoring: Once the web publisher becomes a client, the company would start monitoring the web to see what websites are stealing the content of the client’s website.
 blog it

Wednesday, March 10, 2010

Will Games help MySpace?

Is this a MySpace attempt at current user retention? Does MySpace think games will increase usage?
clipped from mashable.com

MySpace Courts Gamers and Developers with New Platform

As we learned in our interview yesterday, about one-third of MySpace users currently play games daily, and the goal is to drive that number up to 50%. The new MySpace Games Gallery experience gives users a better interface for discovering, sharing and rating new titles by providing personalized recommendations, popular game charts and notifications from friends’ Streams.

 blog it

Monday, March 8, 2010

Social Media for Social Causes

Can we make a difference?

We Can End Hunger With Social Innovation

In the age of instantaneous communication and organizing, it's fairly easy to capture the attention (at least briefly) of a large group of people, especially when talking about hot-button issues like hunger and food security.

With this problem in mind, Scott Henderson and the crew at Causeshift launched a new online campaign called WeCanEndThis yesterday that seeks to move people away from "one-click activism" and instead encourage Americans to rethink and reshape the problem of food scarcity.

What makes this so unique is that it gives each and every one of us the opportunity be part of the solution and enter into the discussion about alleviating hunger. This is not only an opportunity to be heard, but to have your idea matter. Dig in.

 blog it

Friday, March 5, 2010

Yes! You can sell your crafts

Brick & mortar shop not necessary. Warehouse full of stock not necessary


Craft Business Booster – Share What You Know, Draw In Customers!

There are two sides to your craft business. The first is making your crafts, which is the bit we all know and love to do. Your Craft StoreThe second is selling them and it’s probably the area where most crafters are less comfortable and know least about.

Fortunately selling crafts online gives you the ability to reach far greater markets and can provide your craft business with a huge boost.

Setting up an online craft store is now within the range of any of us, there are even some – like Artfire.com – that are free to start.
 blog it

Should you sell your crafts?

This checklist is written for entrepreneurs. It offers a good guideline for crafters too.
clipped from blogs.hbr.org

The 2-Minute Opportunity Checklist for Entrepreneurs

  • Does your business idea soothe someone's pain, discomfort, frustration, or dissatisfaction?
  • Are there lots of those people out there?
  • Do these people (or companies, or governments) have money to pay for it?
  • Will they be able to decide quickly to buy your product or service?
  • Does your idea exploit something about you that is outstanding or unique?
  • Are there important assets you have that no one else has? (money, access to customers, technology, leadership skills, execution, location, salesmanship, etc.)
  • Is there something about the idea or its implementation, that compels you to really devote yourself to it?
  • Can you start up without huge gobs of money?
  • Can you keep your fixed costs low during launch?
  • Does your idea lend itself to small incremental steps that can inexpensively generate valuable information as well as at least a little cash?
  •  blog it

    Wednesday, March 3, 2010

    Isn't that the point of eating out?

    My home cooking is nutritionally healthy. When I eat at a restaurant the high fat, high salt, etc is what makes the food delicious.

    Americans may be running up the calorie count when dining out

    Americans are eating out more and more: According to the National Restaurant Assn., 49% of every food dollar in the U.S. is now spent in restaurants, up from 25% in 1955.

    If you figure that the average person needs 2,000 calories a day, it's sobering to learn that more than half that amount can easily be consumed in a restaurant breakfast alone. And don't forget sodium. The recommended daily limit is 2,400 milligrams a day (1,500 milligrams for those who are middle-aged, are in certain ethnic groups or have conditions such as high blood pressure). Many restaurant dishes contain more than you should have in a whole day.

    They may also decide to provide meals lower in salt and saturated fat, he says, and trim calories wherever they can from items already on their menus.
     blog it