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Lara Nieberding
Professional Reader



Thursday, August 7, 2008

Website rental

clipped from www.marketwatch.com

Rent a Site: Revolutionary Update for Lead Generation Through Top-Ranked Websites from ECommerce Partners


ECommerce Partners' website rental model addresses a problem many
businesses face. Business owners know they need an attractive online
presence and an effective lead generator to fill their sales pipeline.
However, most design firms offer ROI-blind websites while online
marketing consultants provide inadequate design advice. By renting
lead generation websites from ECommerce Partners, tenant businesses
enjoy steady streams of qualified leads with excellent ROI and highly
professional public faces for their companies without the need for
costly in-house design teams or online marketing consultants.
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Pago Report

an ecommerce reprot
clipped from www.pr-inside.com
British e-commerce very different from elsewhere in Europe

'E-commerce is still a black box for many. The Pago Report attempts to shed light on the matter,' said Dr. Markus Weber, Pago eTransaction Services GmbH's Managing Director, adding: 'In contrast to all other studies which are based on polls, the Pago Report is unique. We analyse real life purchase transactions processed by thousands of European merchants through the Pago platform. This gives a valid picture of e-commerce which is not only interesting for experts and researchers but also provides European merchants valuable information to assist in their entry into this promising market.'
The Pago Report 2008 is available immediately at a price of €500 (plus GST) from the Pago Shop

(www.pago.de/shop). More information can also be found at www.ecommerce-report.de and at www.pago-international.com.
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Ecommerce tips

A Simple & Effective Keyword Strategy for Ecommerce Sites

When you take note of the navigation and purchase cycle of your visitors, you begin to see why this simple strategy for keyword placement works so well.

by Karon Thackston
July 28, 2008

Home Page > > > Broad Keywords

When you start out, use keywords and phrases that are descriptive of your overall site. For example, if you sold clothing for the entire family, you might opt for phrases such as "ladies clothing," "men's clothing" or "kids clothing." Those would be expressive, but could also be worked easily into the home page copy.

Category Page > > > Specific Keywords

Once you move to the category pages, you'll want to select keyphrases that work well with what you're trying to describe in your copy. If your visitor clicks on the women's shoes category, she'll want to read about and see pictures of women's shoes. Perhaps you'll use phrases such as "fabric ballet flats" or "leather peep-toe pumps."

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