Ecommerce tips

clipped from www.promotionworld.com A Simple & Effective Keyword Strategy for Ecommerce Sites When you take note of the navigation and purchase cycle of your visitors, you begin to see why this simple strategy for keyword placement works so well. by Karon Thackston July 28, 2008 Home Page > > > Broad Keywords When you start out, use keywords and phrases that are descriptive of your overall site. For example, if you sold clothing for the entire family, you might opt for phrases such as "ladies clothing," "men's clothing" or "kids clothing." Those would be expressive, but could also be worked easily into the home page copy. Category Page > > > Specific Keywords Once you move to the category pages, you'll want to select keyphrases that work well with what you're trying to describe in your copy. If your visitor clicks on the women's shoes category, she'll want to read about and see pictures of women's shoes. Perhaps you'll use phrases such as "fabric ballet flats" or "leather peep-toe pumps."