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Tuesday, December 16, 2008

Advertising & Social Networks

Let's keep advertising out of our social networks.

Advertisers Face Hurdles on Social Networking Sites

Independent experts on Web advertising have been watching, however, and what they see is a myriad of difficulties in making brand advertising work on social networking sites. Members of social networks want to spend time with friends, not brands.

Mr. Goldstein of SocialMedia Networks describes a self-perpetuating cycle in social networks: “Advertisers distract users; users ignore advertisers; advertisers distract better; users ignore better.”

When Facebook convinces advertisers to stage Super Bowl-sized entertainment every day, its future will be assured.

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