Use technology to simplify your message

clipped from www.entrepreneur.com Simplify Business Communication Technology allows us to be more creative and visual than ever. But using it to make things simpler is the real trick. By Whitney Chen   |   October 17, 2008 In this information-overloaded age, your employees, potential clients, and investors don't have time to sift through the numbers and charts thrown at them. Just as in a grocery market or a bookstore where you just have to judge a meat sauce by its packaging, or a book by its cover, your audience needs you to help them choose you by simplifying your business, not by complicating things.  She recommends using a Sharpie and one sticky note per idea to keep them simple. It's easy to throw everything you know into a PowerPoint. "One mistake companies often make is that they try to create one communication and send it to everybody," Wood says. "But the reality is that you talk to a CEO very differently than you would talk to an employee on the factory floor."