Publishers are holding on to a dinosaur that is about to go extinct. As a reader, I want an interactive publication on my electronic device, tablet or smartphone. I want to be able to tap on a page element, for example the shoe a model is wearing, and see who the designer is, where I can purchase and the option to order.
Did you know? Recent social media statistics indicate that once a person "likes" a Facebook page, they rarely return to that page. Check out these resources: http://socialmediab2b.com/2010/11/b2b-social-media-white-papers/
No comments:
Post a Comment