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Thursday, May 15, 2008

Using Virtual Worlds

clipped from blogs.forrester.com

Virtual Offices For All: Return Of The Serendipitous Interaction

The beauty of virtual world technology like this: distributed workers get new capabilities (like building relationships with, and randomly sharing ideas with, remote colleagues because you happen to be in the same place at the same time — thereby potentially driving up creativity and innovation). And all information workers get improved ways of doing things they can do today (like talking, instant messaging, and interacting with shared presentation materials over the Web), thereby driving up their productivity.
My prediction: forward-thinking organizations will put virtual environments like this in place during the next few years. Their employees will develop relationships that strengthen their feeling of belonging to a larger organization and sharing an important mission. Employees’ loyalty to the company will increase, and this will lead to easier employee recruiting and longer retention.
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