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Monday, December 10, 2007

How to....create Case Studies

Lately I have heard several people say "include a case study if you can." Trouble is, I did not know how to put together a case study.
clipped from www.bnet.com

Producing Case Studies

Case studies build confidence in both customers and prospects. They demonstrate a company’s products and services in action and help explain benefits. Case studies should include background, objectives, achievements, and measurable results. In addition to published items, they can be used as the basis for press articles and advertorials.

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