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Monday, December 31, 2007

"Ah-ha" moment for the big brands

and the all the residents in Second Life said "Amen"
clipped from www.clickz.com

Virtual World Marketing Gets Reality Check in 2007

"A lot of the problems with marketing in virtual worlds stem from brands and their agencies thinking you can just parade into a virtual world and take it over as if you belonged there all along. The 'a-ha' moment happened in 2007 when some of the big early brands that entered the virtual space pulled out," he said. "People did a lot of stupid stuff in virtual worlds that they shouldn't have been doing."

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Posted by Lara Nieberding, The Data Digger at 12:40 AM
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