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Thursday, December 6, 2007

Researching the use of databases

I am just now considering using a database. I happened upon this article. This is a good starting place.
clipped from www.bnet.com

Using Your Marketing Database Effectively

What type of database do I need?

Your database should provide information for planning and controlling sales and marketing activities. Data can come from a variety of internal and external sources and can be constantly updated, expanded. and refined to provide a precise, up-to-date view of markets and individual customers. Software tools are available to analyze the data and provide information in a way that improves decision-making and response to business opportunities.

 blog it

Posted by Lara Nieberding, The Data Digger at 9:24 PM

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