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Monday, December 10, 2007

Pricing is tricky..some tips for setting your price...

sometimes pricing a product or service can be overwhelming. Reading through these tips will help you from plucking a price out of thin air.
clipped from www.bnet.com

Pricing Your Products and Services

Consider Both Price and Value

There are three important concepts in pricing products and services:

  • the cost of your product or service is the amount you spend to produce it
  • the price is your financial reward for providing the product or service
  • the value is what your customers believe the product or service is worth to them

Your pricing should be in line with the value of the benefits that your business provides for its customers, while also bearing in mind the prices your competitors charge.

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