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Tuesday, February 12, 2008

Creating Good Content

clipped from www.doshdosh.com

What is Good Content? A Working Definition and Some General Principles

Every successful blogger recommends the same thing: Create great content and learn how to market it. The whole crux of the matter lies with the notion of good content: What exactly is it? And if it’s so important, how do you create ‘good content’?

Let’s examine this idea of content quality in this article. For all its lauded benefits, I’ve not yet seen a working definition for it. Can we crack the content code and determine some general rules or guidelines for its development?

After some thought, I’ve made a list of three general principles on content quality, alongside a definition of what I consider to be good content.

Principle #1: Content Quality is Subjective

Principle #2: Content Quality is Comparatively Determined

Principle #3: There Are Guidelines to Determine Content Quality

Creating a Goal-Oriented Definition of ‘Good Content’

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