Subway v. Quiznos

negative marketing reflects poorly on everyone involved

clipped from www.whatsnextblog.com Subway v Quiznos - Nobody Wins in User Generated Content War As you read this post, please keep this question in mind: If your product really is the best, would you have to malign your competitor or invite your customers to discredit them? Somewhere along the line of transition from old to new media, some of the worst practices of old media have been perpetuated. Instead of focusing on how to have the best products and services in their category, or better yet, in the world, companies and their ad agencies still knock the competition. That’s the real bottom line on Quiznos 2007 Meat or No Meat online contest that asked the public to create videos that show why Quiznos subs are better than Subway subs. According to Subways' lawsuit against Quiznos, the legal issue is whether Quiznos should be held responsible for the content of user-generated videos made at its behest. The real issue is whether corporations and ad agencies understand the Internet