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Thursday, February 14, 2008

Some Writing Tips


John Williams: Image & Branding


5 Tips for Writing Quick-Read Copy


Want to keep your audience's attention? Here's how to keep it short.

By John Williams
  |   July 09, 2007

Here are five easy rules for writing copy for skimmers, scanners and at-a-glancers:

1. Match your copy to your visual (photo or illustration).
2. Display your strongest message "above the fold."
3. White space makes your message stand out.
4. Add a strong call to action at least twice.
5. Focus on benefits, not just features.

Finally, keep your sentences short and your style breezy, so your writing is easy to read and skim. When it comes to advertising copy, less is usually more.

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Posted by Lara Nieberding, The Data Digger at 7:48 PM
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