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Lara Nieberding
Professional Reader



Thursday, February 28, 2008

The Whisper Brand

I like this. I strive for this technique.



How a Brand Gets “Made”

1.) The Whisper Brand: In response to what Faith refers to as the “cashing out” trend (seeking a simpler life), brands that gently whisper in the ear of their market rise above the noise.

Don’t be fooled into believing that in order to be heard, you must be the loudest, shiniest brand on the block. You do however, need to have something to say once you get attention!

 blog it

Posted by Lara Nieberding, The Data Digger at 3:46 PM

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