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Wednesday, April 9, 2008

Benefits of a Focused Message

Maki of Dosh Dosh shares the reasons for focusing your message.
clipped from www.doshdosh.com

Want Your Ideas to Spread Easily? Try Narrowing Your Message Focus

A persuasive blog post or sales letter argues one point and accentuates it thoroughly with analogies, metaphors, examples and references. Just one point, because too many and you’ll not only lose your own focus but the attention of your audience. You don’t want to distract them from taking action.

If you can’t sum up your business in one sentence, if your visitors can’t figure out the purpose of your website in 10 seconds, you’re not communicating. You’re not sticking in their head. And that doesn’t help your ideas or brand to spread.

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Posted by Lara Nieberding, The Data Digger at 5:18 PM

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