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Tuesday, April 22, 2008

The Point

Social Media & Activism
clipped from www.springwise.com

Few things are more frustrating to those trying to effect social change than an effort that fails simply for lack of participation. The Point is a new activism site that avoids that problem by giving planners a way to organize fundraisers, rallies, boycotts and other events so that they occur only once enough people have promised to join in.

Andrew Mason, The Point's founder and CEO, explains: “The Point is a new way of thinking about collective action. People need a way to know where their participation adds the most value. That’s what The Point offers—an environment where people are only asked to participate when their action can be combined with others to create a solution.”

Website: www.thepoint.com
Contact: info@thepoint.com

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Posted by Lara Nieberding, The Data Digger at 7:29 PM

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