The Data Digger: Interactive Merchandising

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Tuesday, April 15, 2008

Interactive Merchandising

clipped from www.ecommerce-guide.com

iStorez Ties E-Mail Marketing to Social Shopping

By Vangie Beal

Over the past year we have seen a huge spike in new shopping portals and comparison-shopping engines. Each offers a different idea on how to make online shopping more interactive and intriguing for the consumer. From sharing interactive wish lists with friends to comparison shopping with coupons and even building entire communities of like-minded consumers, there is seemingly no end to the options.

Given our coverage of this trend (see related articles box), we thought we'd seen it all, and then comes along iStorez.com. This new site provides consumers with an online experience that mirrors shopping at a mall, with the chance to window shop, discover hot trends and hunt for bargains.

Anand Jagannathan, CEO of Kriyari, the company that owns the site, said that iStorez stands out from other shopping portals because it lets browsers see different storefronts from the user interface.