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Tuesday, April 22, 2008

Merchandising Tools

clipped from www-306.ibm.com

WebSphere Commerce Merchandising Tools

  • Search and Guided Selling provides automated sales assistance and product comparisons to guide customers through the research and decision making process.
  • Advanced Discounts and Promotions capabilities provide the ability to set and manage discounts and promotions based on a wide range of characteristics including time, order level, product category or amount, customer profile or segment, etc.
  • X-Sell and Up-Sell capabilities allow merchandisers to promote complementary or higher quality products
  • Dynamic Recommendations/Collaborative Filtering provide the ability to analyze customer behaviors and dynamically recommend products based on past customer purchases or clickstreams
  • Closed-Loop Merchandising Analysis gives merchandisers the ability to measure and understand the effectiveness of merchandising initiatives
    •  blog it

    Posted by Lara Nieberding, The Data Digger at 3:09 PM

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