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Lara Nieberding
Professional Reader



Monday, March 3, 2008

Can we end advertising on the Internet?

clipped from chrisbrogan.com

Shuffling Ads Around


Why will the Internet ultimately undermine advertising? A number of factors come into play:

  • The Internet proliferates resources, all competing for the attention of people. Even the most targeted and relevant ads over time will have a harder and harder time rising above the noise.
  • The Internet creates powerful options for people in terms of how they become aware of new products and services and how they obtain information about the products and services that are relevant to them.
  • The Internet offers increasingly powerful tools to filter and block advertisements (and, yes, product placements will be an interesting alternative for a while, until even that space becomes so cluttered that people will mentally filter out the products)

    • What do you think about the future of online advertising? Are you okay with ads in social networks? How do we balance comfortable with effective?

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    Posted by Lara Nieberding, The Data Digger at 4:28 PM

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