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Lara Nieberding
Professional Reader



Thursday, March 6, 2008

Make your knowledge accessible


Why free works
Thursday, February 28, 2008

And now I want to go to TED too. Thanks to an evangelist(BTW check out the goodie bag Tara got at TED, yowza!) and a lot of FREE content, I have gone in a couple of days from not believing that anyone would pay $6,000.00 to attend a conference, to hoping I can next year.
The thing is, TED could easily charge a premium membership to have access to the TED Talks. But instead, they give these fascinating presentations away, and they become promotional tools for the conference itself.
This is why free works. When you make your knowledge and ideas as easily accessible as possible, you win. Don't think of how you can monetize your knowledge, think of how you can share it.
Social media is a great enabler when it comes to free. It can change the way you look at the world, and as the latest TED talk below shows, possibly even the universe (RSS readers, you can view the presentation HERE).
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Posted by Lara Nieberding, The Data Digger at 2:49 PM

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