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Wednesday, March 26, 2008

Selling an Achievable Dream

clipped from www.doshdosh.com

Ideals and Promises: Selling an Achievable Dream to Your Target Market

ideals and promisesThe philosophy behind much advertising is based on the old observation that every man is really two men — the man he is and the man he wants to be. - William Feather

For a website to be a success, it should empower its users by aligning itself clearly with a specific ideal or as I have mentioned before, a collective vision.

An ideal that you can aspire to and the promise that it’ll get you there. Sometimes that alone is alluring enough to build reader loyalty. When many competitors offer the same ideal and promise, it becomes a matter of emphasis and execution.


  1. How well are you emphasizing your ideals and promises?

  2. How well are you fulfilling them in your actual site, service or product?

  3. Are you branding yourself through the right networks and connections?

  4. Are you associating your brand with right images/personalities/events?

  5. Do you know what your audience is thinking about your site?

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Posted by Lara Nieberding, The Data Digger at 4:09 AM

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